June 24, 2026
Jens Johansson CEO and Co-founder


The Customer Journey Doesn't End at Purchase – It Begins There

Buying property abroad is a big dream for many. But when the contract is signed and the keys handed over, a new reality often begins – filled with administration, regulatory requirements, and ongoing responsibilities.

Today, Estity's co-founder Jens Johansson is featured in Mäklarvärlden and raises a question that often goes unnoticed: what happens after the handover?

For many homeowners in Spain, it involves everything from declarations and taxes to document management, rental regulations, and contact with local authorities. At the same time, the information is often scattered, the processes complex, and the language barrier significant - this is exactly where Estity wants to make a difference.

A Gap Between Purchase and Long-Term Ownership

Traditionally, much focus has been on the purchase itself – finding the right property, completing the transaction, and gaining access. But long-term ownership involves its own responsibilities that many underestimate.

Estity is therefore building a digital platform that gathers important aspects of ownership in one place. Here, homeowners can manage documents, get a better overview of taxes and obligations, and create structure around their home – all to make ownership safer and easier.

The Role of the Realtor Can Become Even More Important

In the article, Jens Johansson also highlights that the role of the realtor doesn't have to end with the transaction. On the contrary, there is an opportunity to create long-term value for the customer. When realtors, lawyers, and digital services collaborate, the customer can receive support throughout the entire property journey – from the first viewing to sustainable and secure ownership.

This is also a development that aligns with how customer expectations are changing. More and more people expect access to information, documents, and services digitally – even long after the purchase.

An Easier Way to Own Property in Spain

Estity's vision is simple: to make property ownership abroad as easy as at home.

By gathering administration, documentation, and important processes in one platform, we aim to reduce the reliance on fragmented solutions and give homeowners better control over their ownership.

For us, it's clear:

The customer journey doesn't end when the keys are handed over. That's when the real ownership journey begins, says Jens Johansson, CEO and co-founder.

Read the article in Mäklarvärlden

Take Control of Your Ownership

Owning property in Spain shouldn't have to feel complicated. With the right structure, better overview, and access to the right information, it becomes easier to make the right decisions – both today and over time.

Estity is designed to help you gather everything related to your property ownership in one place. From documents and declarations to rentals and important events related to the property.

Create an Estity account and discover how you can gain better control, increased security, and an easier everyday life as a homeowner in Spain.

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