Privacy policy

Last updated: March 31th, 2025

Estity cares about your privacy and actively works to ensure you feel secure about how we process your personal data. This policy describes:

1. What information we collect and why

2. How we use the information

3. Your rights and how to exercise them

Changes to the privacy policy

We reserve the right to update the privacy policy at any time. The date at the top shows when the policy was last modified. We recommend that you regularly check the policy to stay updated.

Data controller

Estity AB org.no: 556377-2317, is the data controller for the processing of personal data in our operations. As the data controller, it is our responsibility to ensure that your data is handled correctly and securely in accordance with general data protection obligations and national data protection legislation, which exists to protect individuals' integrity.

Personal data we collect

When you use the service, we can collect and store the following types of data:

• User data - This includes information such as your name, email address, phone number, and any other information you provide to us.
• Property data - Address, property values, economic data
• Usage data - For example, email, and information you choose to share in your profile (e.g. name, phone number, image)
• Feedback - Your responses to surveys or feedback forms
• Technical data - IP address, device ID, browser settings, and activity on the service (e.g. visited pages)
• Other sources - In addition to the information you provide us, we may also receive information from our partners, such as Meta, Google, and Microsoft.

You do not have to provide the personal data we request, but if you choose not to do so, we may in many cases not be able to offer you our services.

How we use your data

• Create and manage your user account
• Provide you with a secure and personalized user experience
• Tax return
• Delivery of services
• Communicate with you
• Send you newsletters
• Send you offers and marketing (with your consent)
• Improve the service through analysis of technical data and user behavior

Legal basis for processing

• Contract - To provide the service to you
• Legitimate interest - To improve the service and communicate important updates
• Consent - e.g., to send customized marketing

Use of Meta Pixel

Our website uses Meta Pixel, a tracking technology provided by Meta (formerly Facebook), to analyze and understand how users interact with our website. This technology collects data such as visited pages, time spent on the website, and actions performed (e.g., purchases or form completion). The information is used to improve our services and customize our marketing so we can show you relevant ads on Meta's platforms.

Use of Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Use of Google Analytics

Our website uses Google Analytics, a tracking technology provided by Google, to analyze and understand how users interact with our website. This technology collects data such as visited pages, time spent on the website, and actions performed.

Secure Payment

We offer secure payment in cooperation with Stripe. When you pay, you are redirected to a secure page with an SSL certificate from Stripe. There you can enter your details and pay safely. We never handle or store your card details.

Data Storage

We store your data as long as necessary for the purpose of processing. However, data may be stored longer if required by law (e.g., accounting). If you withdraw your consent to processing or unsubscribe from our newsletter or similar, the data will be deleted immediately.

Cookies and Tracking Tools

Cookies are small text files stored on your computer or device by your browser when you visit our platforms. We use cookies to:

• Recognize you and your device
• Remember your settings
• Analyze web traffic
• For marketing purposes

Click on the Cookiebot icon in the down left corner of any webpage to read how we use cookies, update your consent, and see a list of all cookies used on the website.

How We Protect Your Data

We take technical and organizational measures to protect your personal data, e.g.:

• Encryption and authentication techniques
• Regular review of systems and processes
• Training of staff who process your data

Sharing of Data

We only share your data with third parties if:

• It is required to provide the Service (e.g., IT providers or payment services)
• We have your explicit permission
• It is required by law

We use suppliers (data operators) who process your personal data for us and according to our instructions. We mainly use data operators within the EU/EEA. However, we can use data operators outside the EU/EEA. We take appropriate measures according to the GDPR to ensure that your personal data is processed correctly and securely even if the data is processed outside the EU/EEA. To ensure that there are sufficient obligations under the GDPR in the data operators' operations outside the EU/EEA, their processing will always comply with the EU Commission's standard agreement.

Your Rights

You have the right at any time to:

• Revoke or change the consents you have given us
• Request access to your personal data
• Request that your data is not processed for direct marketing purposes
• Get incorrect information corrected
• Get your data deleted
• Limit the processing of your data
• Request the transfer of your data to another operator

Contact us at support@estity.com to exercise your rights.

Contact

If you have questions about the processing of personal data or if you find that these are incorrect, want to request correction, deletion, restriction, or want to object to the processing, please contact us via support@estity.com

Complaints

You have the right to submit any complaints regarding the processing of your personal data to the Swedish Authority for Privacy Protection, which is the supervisory authority for personal data processing in Sweden.