July 9, 2026

Tony Löfberg joins Estity as Head of Strategic Partnerships

Estity strengthens its management team by recruiting Tony Löfberg as Head of Strategic Partnerships. With extensive experience in business development, sales, and relationship building, Tony will play a key role in the company's continued expansion and efforts to establish Estity as the leading platform for international homeowners.

Throughout his career, Tony has built an extensive network within the real estate industry and is well-known for his ability to create long-term business relationships and identify new growth opportunities. In his new role, he will lead Estity's partner strategy with a focus on building strong collaborations between brokers, legal advisors, financial experts, and other stakeholders who engage with homeowners throughout the ownership journey.

The recruitment is part of Estity's long-term strategy to create an international partner network where digital services and local expertise collaborate. The goal is to simplify homeownership abroad by bringing together essential services and advice in a cohesive ecosystem.

– What attracted me to Estity is the opportunity to be part of building something that truly changes how people manage their property ownership abroad. I see great potential in bringing together the market's best players around a common platform where everyone wins – homeowners, partners, and Estity, says Tony Löfberg.

With Tony in place, Estity accelerates its work with strategic partnerships and international expansion. The ambition is to establish the industry's strongest network of partners and create a more seamless, secure, and value-creating experience for homeowners across Europe.